How to Add Secondhand Luxury to Your Catalog
You have made the decision to add pre-owned luxury to your product offering. Congratulations! It is no secret: influencers, trend spotters on TikTok, and celebrities are making Louis Vuitton, Gucci, and Dior handbags and luxury accessories more coveted than ever, which means demand for designer resale is about to peak. At present, the global luxury market is growing four times faster than the primary luxury market, it is dominated by the secondhand buyer, and it is booming.
The demand for vintage and pre-owned branded items has increased in recent years for reasons of sustainability, fashion’s return, uniqueness, and the high price of new items, especially after the global pandemic.
Access to secondhand items
If you live in a city where people do not sell authentic Louis Vuitton Speedy bags, Lady Dior bags or pre-owned Gucci belts, TBC Wholesale can open many doors for you to the next level of luxury.
With new platforms opening up the vintage landscape, the ways of shopping and selling have changed for the better. Designer resale is the new trend and, wherever you are, you have access to every item your heart - or your customer’s - desires.
Luxury resale is more fashionable than ever!
Five luxury fashion brands made it into the top 10 most sought-after designers according to Brand Directory, and they are: Gucci, Louis Vuitton, Cartier, Chanel, and Hermès. Now imagine the benefits your business could gain from having just one of these brands on your site, not to mention an item as in-demand as a pre-owned Louis Vuitton Neverfull or a vintage Chanel Classic Flap bag!
With millions of fabulous luxury items just waiting to be rediscovered and loved again, and the timelessness and durability of these pieces, we believe they would make an incredible addition to your boutique.
Getting started with vintage luxury
How should you approach selling luxury products? And which brands and products should you sell first?
You should never wonder whether you have the right customer base for the following items, because the answer is always YES! You see, most women want a little piece of luxury in their lives, but they do not think it is possible and do not know where to find it. Luxury brand resale is the perfect opportunity to offer your customers a new and enjoyable experience.
It is important to start with the best-known brands, such as Louis Vuitton and Gucci, to make sure you have an impact. Then announce your new offer to your customers so they know you are selling luxury items. And once you have built a stronger customer base, do not hesitate to launch into selling Chanel and Hermès !
Branded items
To begin with, stock up on a few highly sought-after designers (such as Louis Vuitton and Gucci) and simpler pieces. Basics are your best asset, so we suggest the Louis Vuitton Neverfull, the Speedy 30-35, the Gucci GG Supreme bag, or a Prada nylon backpack. For Louis Vuitton and Gucci, stick to monograms at first, then broaden your range as your customer base grows. Customers will probably tell you what they would like to see in store, and you can take the opportunity to build their wish list and give them what they want.
Tip : When you get a standout item from your wish list, remember to post it on your social media so people can see what is in store!
Small leather goods, such as a Gucci wallet, are luxury entry pieces. But do not focus exclusively on small leather goods - think of them as an investment to attract an aspiring customer. Variety is the key to success, which is why you can also offer Chanel cardholders, designer necklaces, and coin purses.
If you are still establishing yourself as a luxury reseller, people will question the authenticity of your items, so do not forget authenticity certificates to build trust. In addition, this will protect you if someone truly feels that you sold them a bad item.
Would you like to know more? Contact us at wholesale@thebrandcollector.com for more information.
